But that was before social media have changed the path to glory.
Keith Upton on 19 and looks like a 1950s pin.
She arrived on the scene, as an Internet phenomenon is largely self-created - in contrast to the many unsung beauty is now on view at New York Fashion Week, women are rarely identified by more than one name, like Agatha, Freda Joan.
It's not just that Upton has a respectable following on Twitter (170,000 at last count), or a YouTube video with more than 3 million viewers, the market potential may be better to measure his height dark at No. 2 in the list of world's population 99 "up to" Women compiled by AskMen.com, an online magazine with 15 million readers.
Less than a year after Upton, lush and exuberant, posted videos of himself in playing the Los Angeles Clippers made the Arc, a dance popularized by hip-hop song Cali Swag District, it is one of the most popular in the modeling business.
Join the elite club of reference modeling as Cheryl Tiegs, Tyra Banks and Heidi Klum, Upton was announced Monday night on the David Letterman show last cover for Sports Illustrated Swimsuit issue annual circulation and advertising giant also has long been a dream book of boys and feminists disasters.
In the simulations, like in the movies, music and many other cultural projects, it becomes increasingly clear that the only way to success.
"We all know that social networks are now creating their own reality," said Wayne Sterling, the editor of Models.com, a website in the industry. "If you become a star of YouTube among adolescents, the recognizable, even a TV star," he said. "Kate Upton is a great example of this."
It was shortly after viral videos, Dougie is an experienced intelligence officer, David Cunningham, Upton account Ivan Bart patterns IMG, the company behind the multi-million career women like Gisele Bundchen, Heidi Klum and Kate Moss.
"When Kate arrived, all at the agency thought I was crazy," Bart, who heads IMG Models. "It was not a" trendy "enough."
Bart signed anyway. And soon, to the surprise of some in the industry, Upton was wanted for writing sessions with the likes of Carine Roitfeld, the superiority of French fashion is known for his prophetic eye, and Katie Grand, stylist and fashion editor of the influential Chief Love-Forward Magazine UK.
Healthy up to a maximum of 5 feet 11 inches with the number 36-25-34-inch, Upton has been far from ideal beauty cold robots in Eastern Europe, which dominated the runways for several seasons. "Kate's more than fashion," said Barth. "She is Jayne Mansfield Internet."
Despite the catwalks of New York, Paris and Milan, is traditionally a way for the covers of magazines and advertising of luxury cosmetics and fragrance campaigns, in which the holy grail of all hopes of modeling, continue to influence it becomes increasingly difficult for the industry to ignore the outside world Fashion Week tents, especially one that is virtual.
"It's not just enough to give up such and such a girl who opened the Prada or Vuitton or any other," said Trey Laird, creative director at Laird & Partners, an advertising agency in brands such as Tommy Hilfiger, Juicy Couture and Gap. "This is a big help if the girl is a platform and followers, and Kate Upton is a good example of this."
These doubts about the possibilities for cross-Upton, or career driven into the heart of fashionable rock bands do it yourself in the blogosphere, including Neophitou Sophia, editor of the English style of the Bible 10 creative power of casting the show SECRET Victoria.
"We will never use a" secret show Upton, Victoria, Neophitou said by telephone last week in London. Although Upton is actually modeled on the opportunity for a catalog company, his eyes, said Neophitou, is "too obvious", which showed that it became the most widely recognized fashion show in the world.
"It's like a Page 3 girl," Neophitou said, referring to the scantily clad voluptuous women are shown in The Sun, a London tabloid. "It's like a footballer's wife, with blond hair, and this is also the person that someone with enough money can go and buy. "
However, Upton is a new face warm in the industry in the next issue of V, a fashion magazine with a cult of connoisseurs.
"I'm not always attracted to her because of her work in networks and large multi-million hits on YouTube", said Steven Gan, editor and creator of B. "In fact, I first heard it when we were at a party in Boom Boom Room, and Kate Moss agent called and said, "Can you put Kate Upton in your list? "
Then you do not know, a young model, Gan Google search and came across arcs and video gossip items that are connected to Upton celebrities such as Kanye West and New York Jets Mark Sanchez in the fourth. Tabloid training side, he saw something in her eyes, so less experienced can be neglected.
"I came from a company where an eternal question:" Are you a good sense of fashion or the meaning or beauty contest, a beautiful girl next door to the meaning? "Gan said." And I feel like, why can not we try to find that a little differently? If you've ever seen photos of Jean Harlow closely, it is the same curves as Kate Upton, the same figure, and she was the definition of beauty at that time. "
Sitting last week in the Manhattan offices of IMG Models, dressed in tight jeans and Christian Louboutin heels and hair are composed of oxygen, Upton recalled dumb blonde from an earlier era, as women, and Mansfield, Marilyn Monroe, as we now know, are not dumb at all.
But unlike the passive beauty of the 1950s, Upton has a cool approach to the assessment of their assets. It also has lots of laughs, lacking confidence, and the habit of cracking his knuckles, like a bomb tomboy.
Bar Refaeli»Photostream
"For years, fashion has been going on celebrities," she said. "People on the covers of magazines, and no one wanted to model. But why not a celebrity model, why would not a girl who comes with her next? Social media brings the personality of the model. This is how today's consumers decide what to buy."
"I have studied it," said Upton, a native of Michigan, grew up in Melbourne, Florida, and began working at age 15, spent his early years in salt mines, but a lucrative modeling directory ungrateful.
As Upton learned that before Bundchen grew angel wings and became Mrs. Tom Brady and the business manager who oversees an empire of several million is based on the licensing of all, shoes lingerie shower, she was just another girl out of the rut, when the first wave of new Brazilians, a woman regularly informed that she would never make it big in high fashion, because it was too alluring figure, and her nose was too long.
"People have told me that I could not be fashionable, I'm just a girl's body to the first, only for bathing suits," said Upton. "But I knew that I could dummy."
"What can I say?" She added. "I have to identify yourself."
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