The latest version of the device, which practically defined the tablet market after its introduction in 2010, IPad 3 arrives at a time when competitors begin to put a bit of a fight.
Amazon made a splash with its simple, cheap, light a fire during the holidays, and rival bookseller Barnes & Noble said the popular tablet area. Acer Iconia A500 offers more space than IPad 2, while other companies have begun to flood the market with devices that are smaller and less expensive than Apple, standard-bearer.
And this week, Microsoft released its operating system for 8 tablets, suggesting that the Windows, tablets can make a serious run.
So what is Apple, do to try to maintain their dominance? As usual, Apple is still quiet about what he says. The company has not officially declared that the events on the IPad.
But it was almost a year since IPad 2 version, making it a good time to upgrade. And ever-oriented South by Southwest Interactive Festival next week, it would make sense. Last year, Apple announced at the last minute, he will sell the IPad 2 in the case of Austin, Texas - to provide drone technology is among the most influential.
Few people outside of Apple, just know that CEO Tim Cook will present next week. But assuming that this is a new iPad, leaks and speculation focused on a few possibilities:
Clearer display
Tidbit that has arisen repeatedly in the fact that manufacturers Apple, the display of the crankshaft, which would be a huge leap from the existing model.
The story, mostly from China, where Apple, products are manufactured in the fact that IPad 3 will have a Retina display on the 2048-1536 pixels. It would be a big step in IPad February 1024 on the 768 and compete with the display on an HDTV.
There were even reports based on ads supplied parts suppliers, a new gadget that can be called IPad HD. (For reference, the suppliers are not aware of Apple's marketing plans to take that with a grain of salt.)
Many observers who have followed technology Apple, Digital Media invitation to the ceremony of suspected partial crisp, clear picture that looks like IPad boasts a new display.
Exposure could mean a more intense gaming and movies, as well as the convenience of the reader - the assertion that Amazon has managed to do so far with the Kindle E-Ink.
Nevertheless, some observers believe the high resolution display can be a problem for application developers who are not ready for it. Some applications that do not increase the number of pixels of graphics could look at the blurred image than IPad 2.
Siri
When the iPhone 4S released this year, Siri was probably the main feature of that pain, numbness, a technique not to get a radically new iPhone 5. (What is the name, really?)
Some people have focused on speech recognition, "personal assistant" limitations, but also the ability to speak with a handheld computer and talk, not to mention perform useful tasks, captured the imagination of many new owners.
Perhaps in an attempt to provide some of the 4S Pizazz, Apple does not allow the use of his old phone. But it's hard to imagine why talkative assistant will not be included in the top of the IPad.
IPad cheaper
Some observers say that Apple may try to cast doubt on the cheapest pills on the market. At $ 199, Kindle the fire is $ 300 cheaper than the cheapest IPad.
The Christian Science Monitor quotes an anonymous source said that Apple is working on a simple, 8-gigabyte version of the IPad. Currently IPad lower level has 16 gigabytes of disk space, running up to 64 gigabytes of high-end.
The emergence of cloud storage is in some respects, reducing the importance of free space on devices such as tablets. And 8 gigabytes would be better to parity with the IPad Kindle and Nook Fire Tablet. Even if the proposal was simplistic IPad 2, attacking the competition on two fronts could help Apple, to stem the rising tide of competition.
Also, remember when Apple launched the IPad 2 years ago he dropped the price of the original IPad $ 100.
Best Camera
First IPad was not the camera, which contributed to the IPad 2 make a splash when he went to Apple, front and rear facing cameras and the ability to run FaceTime, video chat application.
Reports from China suggest three IPad can have the same 8-megapixel Sony, which makes the iPhone 4S. This camera has won raves from users who are in serious need of upgrading the camera on the iPhone 4.
IPad 2 offers paintings by 720 pixels. Of course, we never knew who was still shooting off the shelf about 10 inches, and the current camera is perfect for shooting video. But perhaps someone will be impressed.
It's not just IPad
OK, we admit this possibility would be a big surprise for the latest technology in the world of memory. But because Apple has not officially said, let us, that is.
Tell them that, despite all this, Apple decides to withdraw and declare something else. What could it be?
The leading hypothesis? Apple TV - the next product, for which Apple's mythical observers expected.
(Some observers read the slogan of Apple, press calls - "We have what you really need to see and touch .." -. Believe that the company will present not one but two devices)
Analysts who study the supply line of Apple say they've seen prototypes of a fully integrated Apple TV.
And last month, Best Buy has sent some customers to study the issue in detail hypothetical curiosity, asking if they would be interested in the flat screen, high definition television system operating systems Apple IOS, with access to the service of Apple, icloud. Hypothetical price? $ 1499.
Again, we do not expect this to happen. But if the new IPad does not happen, we believe, Apple TV is the next best choice.
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